Ann Arbor-based SpellBound adapts augmented reality products to motivate patients in isolation

This is an article about portfolio company, SpellBound.

When the COVID-19 pandemic hit, SpellBound founder and CEO Christina York was concerned that her company might not survive. Ann Arbor-based SpellBound creates interactive augmented reality experiences, delivered via mobile device, to distract and motivate young patients in health care settings. York knew her health care industry clients had to focus on combating the virus, but she and her team found a new need for SpellBound’s technology: helping pediatric patients in recovery and isolation.

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