This is an article about portfolio company, Bloomscape.
Bloomscape, a DTC plant delivery company, wanted to launch itself in a way that would achieve fast growth, but also bring value to its customers.
Says Kelsey Cohen, director of growth, "I did not want to repeat the mistakes that I had seen so many other companies make. I have seen and worked for other companies that went full-force for acquisition without a content nurturing strategy and then floundered when they realized continued engagement was important to sustainable growth.
"I also wanted to make sure that we were making our content work for us on multiple levels."
View source version on mediapost.com: https://www.mediapost.com/publications/article/345994/case-study-bloomscape-creates-conversations-with.html