From dressing up to masking up: How an Ann Arbor quinceañera-planning business survived the pandemic

This is an article about portfolio company, Mi Padrino.

This story is part of a series about Washtenaw County businesses’ response to the COVID-19 pandemic. Support for this series is provided by Ann Arbor SPARK.

What’s a girl to do when she has the dress, but no party to wear it to? This was the question facing Kim Gamez, CEO and founder of Mi Padrino, an online party planning platform for quinceañeras and other traditional Hispanic celebrations. Days into the COVID-19 lockdown in March 2020, one of the wholesalers who sells products on Mi Padrino let Gamez know it had ceased making dresses and switched to masks instead. 

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