ANN ARBOR, Mich.—(BUSINESS WIRE)—
Provider of popular savings app, Plinqit, taps industry expert in response to rapid growth after institutions see strong customer engagement and significant deposit growth
HT Mobile Apps (HTMA), an innovative FinTech company serving banks and credit unions across the country to easily and cost-effectively introduce new services for attracting and retaining customers, announced Scott Stein as Senior Vice President of Sales to support the growing consumer demand for its solutions, including its popular Plinqit savings platform.
Stein brings more than 30 years of corporate strategy, sales, marketing and operations experience to HTMA. Formerly a founding member of Silicon Valley-based Rasna Corporation (later purchased by Parametric Technology Corporation), Stein has proven experience rapidly growing start-ups, increasing his previous company’s revenues to $20 million within a few years. Recently, as VP of Sales for Roostify, he increased the company’s revenue by 400 percent. In that role, he was also responsible for coaching a team of sales consultants dedicated to advising clients on digital strategies, whereby enhancing the borrower experience throughout the mortgage loan application and origination process.
“In joining HTMA, I will support our mission to help banks and credit unions increase customer loyalty, grow deposits and improve financial literacy, all of which strengthen the relationship between financial institutions and account holders,” said Stein. “We are uniquely positioned in the marketplace and there is a compelling need for what we offer – an innovative way to delight customers while providing valuable financial services and education. I look forward to the next phase of growth for HTMA.”
“Demand for our products is strong – and it’s because there are real results,” said Kathleen Craig, Founder and Chief Executive Officer of HT Mobile Apps. “Consumers like it and our financial institution clients are seeing spikes in engagement, along with strong deposit growth. As more banks and credit unions turn to HTMA, expanding our team was clear. Scott brings a wealth of knowledge and extensive experience developing business relationships with leading banks, credit unions and strategic technology partners. We’re thrilled to have him aboard.”
Michigan-based HTMA is an innovative FinTech company serving banks and credit unions across the country to easily and cost-effectively introduce new services for attracting and retaining customers. HTMA offerings include Banker Jr., Member Jr., and now Plinqit, the first savings platform of its kind that pays users for engaging with content through its patent-pending Build Skills™. For more information, visit www.htmobileapps.com.
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