Michigan-based fintech reaches new heights with portfolio of apps to support community financial institutions
ANN ARBOR, Mich.—(BUSINESS WIRE)—HT Mobile Apps, (HTMA), announced today that the company saw record success in 2019, entering 2020 with focus and strength. This continued growth is attributed to HTMA’s engaging apps: Plinqit, Banker Jr., Member Jr., and Hip Pocket.
Created to provide community financial institutions with cost-effective customer acquisition, Plinqit saw substantially higher user engagement (55 percent on average) compared to other finance apps that have an average engagement rate of only 36.3 percent. Also, since its launch, more than half of Plinqit users have completed their savings goal with the majority of those users already starting new goals. This increased interaction with the app contributed to rapid growth with total Plinqit deposit growth of 287 percent.
With the savings platform’s success, the company has increased partnerships, signing over a dozen new bank and credit union relationships in 2019. The HTMA platform is now serving clients in over 20 states from $26 million to over $40 billion in assets.
Additionally, HTMA expanded its offerings to include Hip Pocket in 2019. Like the company’s other products, Hip Pocket was created to help people save money and facilitate deeper connections with banks and credit unions and their customers. Hip Pocket has been recognized in the industry as a differentiator for financial institutions, engaging mobile and website visitors by using social influence and personalized consultation to generate new, qualified mortgage and retirement leads.
The financial industry has noticed HTMA’s continued success. Plinqit was selected as a finalist for Bank Director’s Best of FinXTech Awards, recognizing its innovation in creating an interactive savings app. The app was also featured at Finovate Fall. A notable speaker at industry trade shows and conferences, HTMA founder and Chief Executive Officer, Kathleen Craig, was admitted to the Forbes Finance Council to continue sharing her expertise.
“We are thrilled with the growth we have achieved in 2019,” said Craig. “Our goal is to create products that help banks and credit unions expand their digital offerings to attract and retain customers – and we are doing so successfully with products that target multiple demographics and financial needs. Going into 2020, HTMA is looking forward to continuing to serve our partners with our innovative platforms.”
Michigan-based HTMA is an innovative FinTech company serving banks and credit unions across the country to easily and cost-effectively introduce new services for attracting and retaining customers. HTMA offerings include Banker Jr., Member Jr., Hip Pocket and Plinqit, the first savings app of its kind that pays users for engaging with content through its patent-pending Build Skills™. For more information, visit www.htmobileapps.com.