This is an article about portfolio company, AdAdapted.
AdAdapted, a mobile advertising platform that specializes in Add-to-List media for CPG, has partnered with IRI and its shopper marketing solution, Ansa, which automatically delivers unbiased insights into campaign sales performance.
The partnership will help AdAdapted prove out the real-time effectiveness of campaigns designed to drive shoppers to add promoted CPG products to their mobile grocery lists. IRI will be providing AdAdapted with daily store-level analytics and insights on campaign performance at major retailers. Through this exciting partnership, CPG brands and agencies will be able to further refine targeting, optimize current programs, and strategize for future campaigns.
View source version on fooddive.com: https://www.fooddive.com/press-release/20210318-new-partnership-adadapted-and-iri-to-provide-increased-attribution-for-mob/