This plant company is proving the power of eCommerce video

October 22, 2020

This is an article about portfolio company, Bloomscape.

by Sharon Steel
POSTED ON September 17, 2020

There aren’t many direct-to-consumer brands shipping products that live and breathe. Which is why Bloomscape, an eCommerce houseplant shop based in Michigan, has such a unique responsibility. Founded in 2017 by Justin Mast, a fifth-generation horticulturist, Bloomscape is turning that responsibility into an enormous asset through the power of storytelling. The company continuously delights its customers (aka “plant parents”) with cheerful, high-quality videos, ranging from plant care education to sunny tours of the company greenhouse. 

View source version at VimeoBlog Case Study by Sharon Steel: https://vimeo.com/blog/post/ecommerce-video-bloomscape-website/