This plant company is proving the power of eCommerce video

This is an article about portfolio company, Bloomscape.

by Sharon Steel
POSTED ON September 17, 2020

There aren’t many direct-to-consumer brands shipping products that live and breathe. Which is why Bloomscape, an eCommerce houseplant shop based in Michigan, has such a unique responsibility. Founded in 2017 by Justin Mast, a fifth-generation horticulturist, Bloomscape is turning that responsibility into an enormous asset through the power of storytelling. The company continuously delights its customers (aka “plant parents”) with cheerful, high-quality videos, ranging from plant care education to sunny tours of the company greenhouse. 

View source version at VimeoBlog Case Study by Sharon Steel: https://vimeo.com/blog/post/ecommerce-video-bloomscape-website/