This is an article about portfolio company, AdAdapted
Costco’s Kirkland brand and Walmart’s Great Value are the most popular store brands to get named on a consumer’s shopping list, according to exclusive insights pulled from the mobile platform AdAdapted.
The Ann Arbor, Mich.-based company is a mobile advertising platform that has the capability to analyze consumer mobile shopping lists across third-party grocery apps, identifying item and category performance across a broad audience of mobile shopping list builders.
For Store Brands, the company looked at which private brands stood out on their own and made the most mobile shopping lists, finding Walmart’s Great Value and Costco’s Kirkland brands frequently got listed from November 2019 to November 2020.
View source version on storebrands.com: https://storebrands.com/what-store-brands-made-pre-shop-shopping-list